Ever go to order something online, and when you check out you find that you spent more money than what you were originally planning on? Same thing goes for running to Target or the grocery store for 3 items and walking out with bags full of goodies. Retailers can be pretty tricky at knowing how to lure in customers to spend more money than they planned on.
How? Well they have many marketing tools that find ways to lure you in, making you seem like you are getting a deal, and then end up spending more money. Ever add more items to your cart to qualify for Free Shipping or Buy 2 items to get a 3rd item free? If so, that is exactly what I mean by marketing tools, to get you to spend a bit more! Yes, if you use the items, it can be a great deal for you. At the end of the day however, the majority of these specials sole purpose is to get you to spend more money in their stores.
Those sneaky ways retailers lure you in to spending more, works for grocery stores, retail stores and even online shopping!
Sneaky Ways Retailers Lure You In To Spending More Money
Free Shipping: Have you ever added all your items to the cart, and realized you are $10 a way from getting free shipping, so you toss a few more items in your cart. This makes you overspend, and you end up paying more for products and even more tax, in return! Consider seeing if you can ship the items to your local store, to avoid having to pay for online shipping.
Store Layout: Those fun displays that show you how to wear an outfit, is a great way for you to think that you have to buy each item in order to create the perfect outfit. Or how about items in the grocery store that are on display on end caps and right at the front of the store that draw you in? Ever seen combo deals for s’mores, “buy the chocolate and graham crackers and get the marshmallows free?” You might not have had any of those items on your grocery list, but because of the “deal”, you snag it. Some stores disperse light fragrances in the store, creating a relaxing atmosphere, which studies have shown makes you want to shop more. Pay attention to these subtle signs. Stores will place items like milk and bread at the back of the store, so you have to walk all the way through the store in hopes that you buy a few extra items!
10 for $10: Ever seen those sales on canned goods or other grocery items where they are buy 10 get it for $10, making each item only $1. Sometimes those deals are not as good as you think. You might be able to buy that same item other times, for less than a $1. Remember: Unless the sale specifically says you must buy 10 in order to get the advertised price, you can buy as few or as many as you want for $1 each.
Emails: When you join newsletters, it can be a great way to get special discount codes, to stores you enjoy shopping at. Be careful though, sometimes those emails can entice you to buy items, when you don’t really need them. It is just seeing a good deal, and not wanting to pass it up.
Shopping for So Called Deals: Ever been shopping on Amazon and see that a product has a little tag that says Amazon’s top choice, or most recommended. These simple tags make you think that other people buy this more often, and so should you. This works the same for in store shopping, it can be the most popular item, top selling, or any other label. These simple phrases trigger something in our minds, to pick that item over the others. Sometimes those items can be a little more expensive than other brands that are probably just as good!